Which Black Friday deal fits you?

You only want shirts

Take the T-shirt deal, up to 65% off. Buy 1, 2 or 4 shirts and pick each one. Orders of 2+ shirts also get a free US$10 gift card for a future purchase.

Shop Black Friday T-Shirt Deal
You want a complete gift

Take a gift set, up to 70% off. Shirts plus a onesie, and in larger sets a nursing pillow or NestPack, at one set price with four digital guides.

Shop Black Friday Bundles

The two offers are separate and do not combine. Black Friday pricing applies only to the Black Friday T-shirt listing and the Black Friday gift sets.

    Everyday Moments, Effortless Connection

      Mom and dad seated together wearing LIOR bonding shirts and supporting their newborns
      BLACK FRIDAY · KANGAROO POCKET T-SHIRT
      BUY MORE,
      SAVE MORE
      UP TO65% OFF
      Buy 1
      56% OFF
      Buy 2+ Free US$10 gift card
      61% OFF
      Buy 4+ Free US$10 gift card
      65% OFF
      About the gift card: one US$10 gift card per order of 2 or more Black Friday shirts, emailed after your order is paid, to use on a future purchase. It is not taken off today's total.
      • Pick each shirt on its own: Dad cut (short sleeves) or Mom cut (sleeveless), colour and size S–3XL.
      • The extra 10% (Buy 2) and 20% (Buy 4) are already included in the percentages above.
      Shop Black Friday T-Shirt Deal
        BLACK FRIDAY · GIFT SETS
        THREE SETS,
        ONE PRICE EACH
        UP TO70% OFF
        The Gift SetOur gift pick 2 shirts + “You Got This Daddy!” onesie + 4 digital guides
        $75.98 $253.97 value You save $177.99 · 70% off
        The Family Set 3 shirts + onesie + nursing pillow + 4 digital guides
        $113.97 $368.81 value You save $254.84 · 69% off
        The Complete KitMost complete 2 shirts + NestPack + onesie + nursing pillow + 4 digital guides
        $135.97 $400.80 value You save $264.83 · 66% off
        FREE WITH EVERY SETDad Starter Pack · 4 digital guides
        $52.00FREE
        Newborn Sleep Survival Cheat SheetCalm Baby Quick-Start: 7 Soothing TechniquesDad's Bonding PlaybookThe Safe Close-Contact Bonding Guide

        Value = lior.store compare-at prices for the same items, plus the 4 digital guides. Guides are PDF downloads; nothing extra ships.

        Shop Black Friday Bundles
        The Gift Set: Dad-cut Gray and Dad-cut Black Kangaroo Pocket T-Shirts with the white “You Got This Daddy!” onesie
        The Gift Set, shown with default picks.

        Parents Approved!

        4.8⭐⭐⭐⭐⭐ by 35000+ happy parents

        • He Loves It

          I gave one of your shirts to Dustin Poirier. He loves it and posted a photo in it

          Jolene A.

        • My little guy loves it!

          My little guy loves it! I couldn’t ask for a better way to keep him close. He settles in so easily and is out like a light within minutes.

          Diana D.

        • The Perfect gift

          My husband loves this shirt, and so does our baby! Cutest Father’s Day gift!

          Christina B.

        • My husband loves it

          "My husband loves this shirt! He carries our son everywhere hands-free perfect for playing with our toddler, snacking during football, and even walking the dogs!"

          James C.

        • She Loves it 💖

          Little miss took her first flight and nailed it! ✈️❤️ Traveling with a baby can be tough, but this shirt made everything so much easier!

          Kathy w.

        • Amazing

          "Alright, I gave in to the ads but this shirt is amazing! Parenting win! Supporting my spouse and rocking it in all my Zoom meetings today!"

          Bryce N.

        • So Simple!

          I love that I can just slide my baby in no complicated wrapping or tying! Just a heads-up, it needs to be snug for the best support.

          Nora H.

          hp brandstory bonding moment v1

          Why We Created LIOR

          I created LIOR because we lived the problem. I was exhausted from doing everything alone, and my husband Alex wanted to help but felt like a sideline parent. One shirt changed everything. The moment Alex put it on and our daughter calmed against his chest for the first time, we knew other families needed this too. Close contact supports emotional security and brain development, and now we can take real shifts.

          Read Our Full Story

          The Science of Bonding

          • hp editorial calm baby v1

            9 Reasons the Lior Works

            Discover why parents are switching to our effortless design.

            Read More 
          • hp editorial dads kangaroo v1

            Calm a Fussy Baby Fast

            Learn the biological cheat code to soothing your newborn.

            Read More 
          • hp curated dad kangaroo remix

            Give Mom a Break

            How dads are stepping up and building unbreakable bonds.

            Read More 

            Your Satisfaction, Guaranteed.

            We may not be perfect, but 9 out of 10 users love us! 💖 Not completely satisfied? No worries—we’ve got you covered with our 100% Money-Back Guarantee. No questions asked, no hassle, just your satisfaction. 😊

            👉TRY NOW
            BLACK FRIDAY: PICK YOUR DEAL
            Shop Black Friday T-Shirt DealUp to 65% off shirts Shop Black Friday BundlesUp to 70% off gift sets
            Get the Black Friday details by email

            60-Day Risk-Free Trial

            100,000+ Sold

            Perfect for 7-20 lbs

            35,000+ Happy Parents

            60-Day Risk-Free Trial

            100,000+ Sold

            Perfect for 7-20 lbs

            35,000+ Happy Parents

            60-Day Risk-Free Trial

            100,000+ Sold

            Perfect for 7-20 lbs

            35,000+ Happy Parents

            60-Day Risk-Free Trial

            100,000+ Sold

            Perfect for 7-20 lbs

            35,000+ Happy Parents

            60-Day Risk-Free Trial

            100,000+ Sold

            Perfect for 7-20 lbs

            35,000+ Happy Parents

            60-Day Risk-Free Trial

            100,000+ Sold

            Perfect for 7-20 lbs

            35,000+ Happy Parents

            60-Day Risk-Free Trial

            100,000+ Sold

            Perfect for 7-20 lbs

            35,000+ Happy Parents

            60-Day Risk-Free Trial

            100,000+ Sold

            Perfect for 7-20 lbs

            35,000+ Happy Parents

            60-Day Risk-Free Trial

            100,000+ Sold

            Perfect for 7-20 lbs

            35,000+ Happy Parents

            60-Day Risk-Free Trial

            100,000+ Sold

            Perfect for 7-20 lbs

            35,000+ Happy Parents